Released on: September 11, 2008, 7:25 am

Press Release Author: Sutthipon Huekkhuntod

Industry: Media

Press Release Summary: MAAT takes a big step forward. Besides building a customer
information center, it’s in a hurry to upgrade standards of research and information
to facilitate the media society, with neutral experts to investigate those
standards. It also uses MEDIA ASIA EXPO’08 as a venue to stage a media-oriented
seminar to help develop Thailand’s media industry.

Press Release Body: Ms. Paichit Thienthong, President of Media Agency Association of
Thailand (MAAT), disclosed that the association had started a new project to make an
investigation on standards of research and information for purpose of making such
information more incredible as it played a significant role in doing media business.
This year, the association invited international experts who had specific skills,
knowledge and neutrality to determine whether all the methods used and results found
were accurate or not.

Such research investigation is part of the association’s major mission, besides
being an information center to provide customers a wealth of information, by
integrating various information among media-agency and advertising-business
entrepreneurs, including adverting media and other related business, both local and
international. In addition, the association has a policy to upgrade the media
industry by focusing on personnel development, research promotion and
media-effectiveness investigation, making these factors widely accepted among all
related parties.

Ms. Paichit added about the association’s plan that the association had prepared to
stage a media-oriented seminar on September, 26 2008 during MEDIA ASIA EXPO’08 at
Muang Thong Thani. It would work as a venue to exchange ideas and attitudes among
key media persons, with an aim to prepare development and creation of media and
advertising works. It also would help everyone forecast the future of media trends
and directions. Besides getting significant ideas in developing the media industry,
this seminar would build tighter relationship between all the people in the
advertising society and all the media involved, creating greater scope for
cooperation in running business.

“MEDIA ASIA EXPO’08 will be a major stage to provide media- and adverting-business
entrepreneurs a great opportunity to meet each other. It also works as a venue for
B2B media-business trade negotiation. Actually, such negotiation doesn’t matter to
media agencies as there are a small number of media agencies in Thailand. In the
past, media owners preferred to have a one-on-one meeting with their customers.
However, some great benefits that we will receive include new state-of-the-art
technology that will move us forward and spur out-of-the-box thinking. Moreover,
this year is the first year that we will invite those in the advertising society to
use this stage to exchange their opinions. It is also expected to offer a great
opportunity for them to communicate and build a tighter relationship with a wider
and deeper understanding among each other, with the hope of promoting collaborations
in developing the industry”, said Ms. Paichit.

Previous political and economic crisis may affect media use. However, overall media
use until the end of 2008 is expected to increase constantly by 1-2% or
approximately 90,000-100,000 million baht in total. Media use at present and in the
future should cover all the segments in both wide and deep directions. Besides, some
interesting methods for better development include keeping up with fast-changing
technology, preparing for an all-out offensive, creating high-quality contents,
building differences and collaborating in cross-media communications including media
channels and contents that can be used together to benefit both marketers and
consumers.

MEDIA ASIA EXPO’08, held in conjunction with SIGN ASIA EXPO’08, will be staged
between September 25 and 28, 2008, 08.00-20.00 hrs. at Hall 2-3, Impact, Muang
Thong Thani. For more information, please visit www.mediaasiaexpo.com.

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For more information, please contact
IBRIX Co.,Ltd.
Tel. 02 641 4381 ext. 18
www.mediaasiaexpo.com



Web Site: http://www.mediaasiaexpo.com

Contact Details: IBRIX Co.,Ltd.
Tel. 02 641 4381 ext. 18
www.mediaasiaexpo.com